Wi-Fi marketing platforms are an effective way of driving more repeat visits into your business in a way that is extremely easy to setup and manage. It allows you to do much more than simply offer free wireless internet.
In a nutshell, it’s a really fast way for you to collect emails and build a customer database in exchange for the free Wi-Fi that you provide for guests, but that’s just the beginning.
What good is having a bunch of emails if you can’t do anything with them? Perhaps you already engage in some form of email marketing? If so, that’s great! You can export these emails into your current system on a daily basis and carry on as usual.
But maybe you don’t do any email marketing and maybe the thought of taking on another project makes you cringe. Well, the good news is that Wi-Fi marketing takes care of all the headaches associated with setting up and learning email marketing.
Plus, it delivers results!
How it Works?
Instead of signing in to your Wi-Fi with a password, guests sign-in with their email (or phone number, Facebook profile, Twitter handle, etc.).
Once they successfully sign in, they get the free Wi-Fi that they’re looking for (yay!) and you get their contact info – which is another way of saying, you get an easy way to communicate with them and get them to visit more often which makes you more profitable!
Finally, that Wi-Fi that you pay for every month is starting to make you money!
What Can it Do?
We mentioned that it makes it really easy to collect emails and build your customer database, which is great if you already have an email marketing program set up.
For those of you who don’t have an email program set up, have no fear. Wi-Fi marketing lets you easily set and forget a series of email messages.
For example, let’s say it’s Monday night and you have 15 minutes of spare time. You can write a single email to promote your Thursday night wing special, schedule it to go out on Thursday at 5pm (right when people are looking for a place to eat that evening) and then hit save. On Thursday at 5pm, as you’re prepping for the night, hundreds of potential customers will receive your email that you scheduled days before.
You could even take it a step further and entice them with a digital coupon placed right inside of the email message. Pretty neat huh?
Who Uses It?
Almost any business that offers guest Wi-Fi stands to benefit from Wi-Fi marketing, however, restaurants, bars, nightclubs and cafes get the most value from it.
To give some context, Subway Restaurants is currently using a Wi-Fi marketing platform across 700+ locations and have seen that customers who participate in the Wi-Fi marketing program, visit twice as frequently than those who do not.
Below is what the process looks like for you and your customers:
- Wi-Fi doesn’t have to cost you money, it can actually make you money
- Wi-Fi marketing makes it easy to collect email addresses for your customer database
- Wi-Fi marketing is effective, effortless to manage and a perfect fit for restaurants
Want to learn more about how you can turn your restaurant’s guest Wi-Fi from an expense into an asset?
Download this free guide: